A founder rebuilding after a major setback
Steven Goh describes himself as a software engineer with more than 20 years of experience and says he has sold two companies. In the Indie Hackers interview, he said Proxycurl had reached about $10 million in ARR before LinkedIn sued the company in January 2025. He said the dispute was settled out of court and Proxycurl was sold to a competitor; the $10 million figure was ARR, not the acquisition price.
After the sale, Goh fractured a metatarsal in his right foot and was largely immobile. He began using Claude Code and, according to the interview, prototyped and launched NinjaPear about two weeks later. The new product is a B2B company-intelligence and data-enrichment platform.
What NinjaPear sells
Goh said he knew the B2B enrichment market from his prior work and wanted to build company data using sources other than LinkedIn. He described combining large language models with deep web research to produce information such as customer lists, competitor research, and product lists.
The current NinjaPear site describes real-time B2B data enrichment for AI agents. In the interview, Goh said customers buy data credits through subscriptions or pay-as-you-go top-ups. He runs the company as a full-time solo founder.
The reported commercial milestone
The financial figure below comes from an Indie Hackers editorial interview published on July 7, 2026, and is attributed to Steven Goh. He said NinjaPear generated more than $15,000 in gross revenue in June 2026. This is gross revenue, not MRR, ARR, or profit, and it has not been independently audited.
The interview was published on July 7, 2026; Goh’s phrase “last month” therefore refers to June 2026. The figure should not be relabeled as monthly recurring revenue or profit. Goh separately said the business was already profitable, but that statement was also founder-reported and unaudited.
Distribution and the founder’s existing advantages
Goh said he retained the original domain and had a newsletter with more than 20,000 subscribers. His described go-to-market mix included emailing that list, search-engine optimization on the retained domain, and more recent posts on Reddit. He also said prior company exits and early cryptocurrency investments meant that money was not a constraint and gave him a long runway.
The interview did not present NinjaPear as a finished, validated product-market fit story. Goh identified customer churn, the latency of real-time research compared with cached data, and product messaging as current challenges. Those limitations sit alongside the reported revenue milestone and the substantial experience, audience, and financial cushion he already had.
Sources and product context
The $15,000-plus June gross-revenue figure, the launch timeline, and the founder’s account of his background are drawn from the Indie Hackers editorial interview. NinjaPear’s official website describes the product as real-time B2B data enrichment for AI agents. The interview and public website do not state that NinjaPear uses APIToken.
APIToken（https://apitoken.company/） offers a compatible API, isolated project keys, public service status, usage records, and budget controls for small, measured AI-workflow tests. This is product context only; it does not imply that NinjaPear or its founder used APIToken（https://apitoken.company/）.