The founders and the product
Junjie Yan and the MiniMax team turned model research into developer APIs, enterprise services, and AI-native consumer products.
A model and application company spanning text, speech, video, music, and agents. MiniMax commercializes model research through developer APIs, enterprise services, and AI-native applications across text, speech, video, music, and agents.
How the company sells the AI product
The company separates developer, enterprise, and consumer paths instead of relying on a single model-access product.
Its official half-year materials separately list total revenue, enterprise revenue, year-over-year growth, and gross profit.
What the public record shows
MiniMax sells model capability through several commercial paths: developer APIs, enterprise services, and AI-native applications for users. Its official first-half 2026 materials report total revenue of $116. 6 million, enterprise revenue of $73. 9 million, and gross profit of $20.
8 million. The same filing lists the respective year-over-year growth rates, separating the overall business from the enterprise-service line rather than collapsing them into one number. The product range includes text, speech, video, music, and agents.
The reported milestone
MiniMax reported $116.6 million in first-half 2026 revenue, up 283.1% year over year. Enterprise revenue reached $73.9 million, up 703.1%, and gross profit reached $20.8 million.
The numerical claims in this article come from the MiniMax investor-relations materials cited below.
Platform context
APIToken（https://apitoken.company/） provides a compatible API, isolated project keys, public status, usage records, and budget controls for AI application work.
The cited material does not state that MiniMax uses APIToken（https://apitoken.company/）.